Terms of Service

LotSignal provides marketing automation software for automobile dealerships and marketing agencies: inventory monitoring, marketing-opportunity detection, campaign content generation, publishing integrations, and reporting. Features may change as the Service evolves.

You must provide accurate registration information and keep credentials secure. You are responsible for activity under your account. Workspace administrators control member access within their organization. You must be authorized to act for the dealership or agency you register.

You retain all rights to the data, content, and brand assets you provide (“Customer Data”). You grant LotSignal a license to host, process, and display Customer Data solely to provide the Service, including processing by third-party services (such as AI content generation, market-data, and rendering providers) acting on our behalf.

You represent and warrant that:

• you own or are authorized to use all inventory data, photos, logos, music, video, and other assets you upload or direct the Service to collect, including authorization to collect data from the dealership website you connect;
• you have all rights needed to connect third-party accounts (advertising platforms, business profiles) and authorize actions in them; and
• Customer Data does not infringe any third party’s rights.

The Service drafts marketing content — including AI-generated text, audio, and video — for your review. You are solely responsible for reviewing and approving all content before publication and for its accuracy and legal compliance, including vehicle pricing and offer accuracy, required disclosures, truth-in-advertising and truth-in-lending rules, manufacturer advertising guidelines, and the policies of any platform where content is published. LotSignal’s data-binding and disclaimer features are aids, not a substitute for your review.

You will not:

• use the Service to publish false, deceptive, or unlawful advertising;
• scrape, collect, or import data from websites or systems you are not authorized to access;
• interfere with the Service’s operation, attempt unauthorized access, or circumvent usage limits;
• resell or provide the Service to third parties except as agreed in writing (for agencies, use on behalf of disclosed dealership clients is permitted); or
• use the Service in violation of applicable law.

The Service is offered on subscription plans with usage allowances (for example, campaign packs, renders, and market lookups). Fees, billing cadence, and plan limits are stated at purchase. Except where required by law, fees are non-refundable. Third-party costs — advertising media spend, and charges from accounts you connect — are your responsibility and are billed to you directly by those providers.

The Service interoperates with third-party platforms and data providers (including advertising platforms, market-data services, and rendering services). Your use of those platforms is governed by their own terms, and LotSignal is not responsible for their availability, changes to their interfaces, or actions they take on your accounts or listings.

LotSignal retains all rights in the Service, its software, and its templates. Campaign deliverables generated for you from your Customer Data are yours to use for your marketing upon creation, subject to any third-party license terms for assets (such as licensed music or footage) incorporated at your direction.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, LOTSIGNAL DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT MARKET DATA, RECALL DATA, OR AI-GENERATED CONTENT IS ACCURATE, COMPLETE, OR ERROR-FREE, OR THAT THE SERVICE WILL BE UNINTERRUPTED.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LOTSIGNAL WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, ARISING FROM OR RELATED TO THE SERVICE. LOTSIGNAL’S TOTAL LIABILITY FOR ALL CLAIMS IN ANY TWELVE-MONTH PERIOD WILL NOT EXCEED THE FEES PAID BY CUSTOMER FOR THE SERVICE IN THAT PERIOD.

Customer will defend and indemnify LotSignal against claims arising from Customer Data, Customer’s advertising content as approved and published, breach of these Terms, or violation of law or third-party rights.

Either party may terminate as described in the applicable plan. We may suspend or terminate access for material breach of these Terms. Upon termination, your right to use the Service ends; we will make Customer Data available for export for a reasonable period, after which it may be deleted.

These Terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to conflict-of-laws rules, and disputes will be resolved in the state or federal courts located in Pennsylvania. We may update these Terms; material changes will be announced through the Service or by email, and continued use after the effective date constitutes acceptance. If any provision is unenforceable, the remainder stays in effect. These Terms, together with the Privacy Policy and any order form, are the entire agreement between the parties regarding the Service.

Questions about these Terms: lotsignaladmin@gmail.com